QUESTION: I recently heard the term “influencer marketing.” Exactly what is it and how does it work?

ANSWER: In simple terms, influencer marketing is basically word of mouth marketing.

This type of marketing promotes and sells products or services through other people (influencers) who have the capacity to have an affect on your buying habits because of their real or perceived knowledge, position or relationship.

Collier County Government and Greater Naples Chamber partnered together and chose Day Adjusting & Consulting as the March 2023 Business of the Month. An award was presented to Day Adjusting & Consulting at the Collier County Board of County Commissioners meeting on March 14, 2023. 
 
Each month, the award is presented to an organization that has enhanced the community through financial, volunteer, and active involvement in organizations and programs that assist in creating a better quality of life for all citizens in Collier County. The company chosen will also be featured at the following Wake Up Naples/Chamber Conversation event.

Women-owned small businesses (WOSBs) are increasing in number, range, diversity and earning power. As women business owners expand their companies, they contribute to the growth of our national economy and defense.

According to the U.S. Census Bureau QuickFacts: Collier County, Florida we have roughly 2,171 women owned businesses right here in Collier County! 

There are many benefits to supporting WOSBs such as the creation of jobs, adding revenue into the economy, and help shaping the way young girls see themselves as they grow and develop into leaders.