Guest Blogger: Gray Poehler - SCORE Naples
It identifies the individuals who have influence over potential buyers, and orients marketing activities around these influencers.
The rise of social media has created new opportunities to reach mass audiences. Let’s say someone with several hundred Facebook friends mentions he or she just ate the best pizza ever at a new pizza place. I’d have to try it, and how many others who see the message would want to try it too?”
Those who post the most interesting content are rising to the top of influencers’ awareness in their field. Because of this, B2B marketers must research their buyers, identify the influencers in their respective industry, and develop ways to engage.
Getting started with B2B influencer marketing will take a bit of research and patience. So, like any good marketing effort, you must have a strategy in place to meet specific goals.
If all this seems a bit overwhelming, there are companies that specialize in influencer marketing and can help implement a program that works for your business. The amount you should budget for is largely dependent upon the goals you want to achieve with your influencer marketing campaigns and the tactics you’ll be using to get there. Costs can range between $2,000 and $5,000 per month.
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