QUESTION: I am considering the purchase of a local insurance agency. In addition to financial records, what else should I request from the owners?

ANSWER: The purchase of any business requires you thoroughly investigate all aspects of the entity in question.
This is particularly important when buying a service business like an insurance agency.

QUESTION: I recently heard the term “influencer marketing.” Exactly what is it and how does it work?

ANSWER: In simple terms, influencer marketing is basically word of mouth marketing.

This type of marketing promotes and sells products or services through other people (influencers) who have the capacity to have an affect on your buying habits because of their real or perceived knowledge, position or relationship.

QUESTION: I have several employees who are quite vocal and think they are being helpful with their suggestions. However, I feel they are undermining my authority. What do you suggest?

ANSWER: It has been said that “A smart man knows what he knows, but a wise man knows what he doesn’t know.”

QUESTION: I am facing increased costs of operations and am considering downsizing. Are there options that will enable me to avoid layoffs of good workers?
 
 ANSWER: You should only consider downsizing if you are confident you can provide the same level of service your customers have come to expect