QUESTION: I am considering the purchase of a local insurance agency. In addition to financial records, what else should I request from the owners?

ANSWER: The purchase of any business requires you thoroughly investigate all aspects of the entity in question.
This is particularly important when buying a service business like an insurance agency.

QUESTION: I recently heard the term “influencer marketing.” Exactly what is it and how does it work?

ANSWER: In simple terms, influencer marketing is basically word of mouth marketing.

This type of marketing promotes and sells products or services through other people (influencers) who have the capacity to have an affect on your buying habits because of their real or perceived knowledge, position or relationship.