Erica Fish, Public Policy Intern
Paul Beirnes, the executive director of the Naples, Marco Island and Everglades Convention and Visitors Bureau, highlighted these shifts during Wake Up Naples on Jan. 12.
Since shutdown, money has gradually flowed back into the state as more visitors are booking longer stays and ultimately increasing revenue, boosting Florida’s tourism numbers averaging well above pre-pandemic levels.
Incredible recovery can be reached when initiatives envisioning a proactive future take charge of the difficult circumstances and regain momentum, Beirnes told attendees.
“All-time visitation records have increased since 2019. This [Collier County] is home to incredible accommodations awaiting in a single location,” he said. “Winter seasonality, our peak season, and resident-based passion for visitors have shown unbelievable numbers.”
Although lingering effects of the pandemic have remained apparent within this industry, Florida’s ability to attract visitors has been able to restore one of the most economically important factors making this travel spot resilient.