New Product or Service - The Good Pour
POURING INTO NAPLES:
THE GOOD POUR TO OPEN EXPERIENCE-DRIVEN WINE AND SPIRITS MARKETPLACE IN NAPLES WITH TASTING MACHINES, SPECIAL EVENTS, AND PATIO SPACE
Community-centered wine and spirits marketplace rooted in philanthropy expands to Southwest Florida beginning with soft opening on September 3 at The Shoppes at Vanderbilt
NAPLES, Fla. (August 31, 2026) – The Good Pour (“TGP”), the nation’s first wine and spirits retail destination dedicated to philanthropy, is excited to announce the soft opening of its newest Florida marketplace in Naples. Located at 2373 Vanderbilt Beach Rd., Naples, FL 34109, the 7,200-square-foot destination will begin soft opening activities beginning September 3, followed by grand opening celebrations from October 16-18 including live music, light bites, and free tastings.The first 50 people will also receive a complimentary tasting card for wine and spirits by the glass during the grand opening weekend.
The Naples location marks another milestone in The Good Pour’s continued growth across Florida, joining existing marketplaces in College Park, Winter Park, Longwood, and Gainesville, with additional expansion planned throughout the state. To support the local economy, the Naples marketplace is expected to create between 8-15 jobs, including full- and part-time positions.
Designed to be more than a traditional retail store, The Good Pour Naples blends wine and spirits discovery with hospitality, education, and community connection. Guests can explore more than 6,000 wines, beers, spirits, seltzers, THC beverages, and marketplace goods while enjoying a range of interactive experiences.
Unique Offerings in Naples
The Naples location will feature complimentary daily tastings at the Tasting Bar, outdoor patio seating with wine and beer by the glass, and WineEmotion tasting machines where guests can sample wines and spirits by the ounce before purchasing. Visitors can purchase a tasting card and explore up to 16 wines and seven spirits through the self-guided tasting experience.
Additional offerings include a Gift Bar with engraving services and curated gifting options, as well as The Reserve Room, a private event space/high-end wine room designed for small gatherings, tastings, and celebrations. The outdoor patio also will be available for private events. Guests can expect weekly tastings, guided experiences with winemakers and distillers, mixology workshops, community Sip & Shops, and ticketed specialty events throughout the year.
Grand Opening Activities
● Soft Opening: September 3
● Grand Opening Celebration: October 16-18 | Guests to RSVP here
Every purchase at The Good Pour helps support nonprofit organizations through the company’s “Pour It Forward” model and charitable giving platform. Through its 501(c)(3), the BOHO Foundation, a portion of customer purchases connects directly back to charitable causes and community organizations. Through The Good Pour App and Pour Board™, guests can support nonprofits they care about while exploring curated wines, spirits, and experiences.
The Good Pour was created around a simple idea: every bottle is an opportunity to lift someone else. While most retailers sell wine and spirits, The Good Pour was built to connect celebration, generosity, and community impact under one roof. Since inception, the company has supported more than 257 nonprofit organizations nationwide. Local nonprofits can apply to participate through The Good Pour’s charitable platform, and the Naples team plans to work closely with Southwest Florida organizations including Youth Haven, Naples Children & Education Foundation, Patty Baker Humane Society Naples, and Champions For Learning.
“Naples felt like the perfect fit for The Good Pour because it’s a community that values connection, hospitality, and shared experiences,” said Jeff Nichols and Ivo Atanasov, managing partners of The Good Pour Naples. “We’re excited to bring a space to the community where people can explore great wine a